A close friend, and incredibly talented baker, approached me with the idea of turning her passion into a side hustle, that she hopes to eventually turn into a full-time business. She was looking for a friendly, classy, and easily recognizable company name and brand that she could easily apply to any necessary marketing.
She has recently purchased her first home with her partner in the Indianapolis neighborhood of Little Flower - so the pun was hard to pass up. The organic shape is meant to symbolize the inevitable mess that is made when baking - a happy accident as our friend Bob Ross would word it.
Small Business Logo Design
The Ask
Logo Design + Branding
Platform
Adobe Illustrator
Role
Freelance Designer
Year
2023
The Design Brief
Approachable font combo utilizing script somewhere to give a classy look and feel
Utilize cool colors in the logo. (The typical pink bakery look was banished!)
Organic feel without any kitschy “baking” references such as cookie drawings.
Easy to utilize on print marketing as that is where the bulk of marketing efforts will go.
