Marketing Designer + Content Specialist | Roofstock, October 2022 - March 2023

• Received a promotion after 10 months of employment with added responsibility onto previous job description.

• Served as the design and content marketing lead for Institional Services sales and marketing team including the launch of a monthly newsletter focused on thought leadership with a 46% open rate and 500+ subscribers in the first month.

• Managed organic social media for nine channels, ensuring brand voice and visual consistency, resulting in an average increase in followers of 66% year over year.

• Owned overall adoption strategy, content development, and visual identity for the corporate intranet, resulting in a 96% adoption rate one year after initial launch.

Content Marketing Associate | Roofstock, December 2021 - October 2022

• Developed a creative request intake system via Asana to expedite and streamline creative requests coming from Outlook, Teams, Slack, and verbally and putting them into a dedicated workflow that allows for tracking and visibility.

• Managed projects by assigning creative teams, filling out creative briefs, building and maintaining realistic timelines, keeping an open line of communication with stakeholders, and tracking any necessary budgets.

• Coordinated educational webinars, built slide decks, organized external guests and managed all email and social media marketing with an increase of 66% in attendees and 80% in marketing engagement year over year.

• Developed a cohesive visual identity for nine social media channels and assisted with copywriting and platform management.

• Held the position of Intranet Manager and led the implementation of a corporate intranet with the intent of improving transparency and communication.

Creative Assets Coordinator | Encore Sotheby’s International Realty, August 2020 - December 2021

• Created and sourced marketing materials for 1000+ real estate transactions over the course of 1.5 years, including but not limited to social media marketing, email marketing, print deliverables, photography direction, etc.

• Developed an RFP that awarded the firm the listing for the highest-selling residential property in Indiana’s history. Additionally, designed a 50+ page high-end brochure and additional marketing materials to aide in the sale of the property.

• Regulated brand standards across all marketing channels and 50+ agents.

• Managed social media accounts for 30+ real estate agents, as well as corporate accounts.

Marketing Manager | Jonathan Byrd’s Events + Catering, November 2019 - August 2020

• Led a visual brand refresh, including redesigning the logo, sales materials, and a new website via Squarespace.

• Maintained multiple social media marketing accounts including Facebook, Instagram, LinkedIn, Yelp, The Knot, etc.

• Maintained all Cost-Per-Click advertising initiatives through Google Ads and Bing.

• Build and maintained a library of photography and videography for marketing purposes.

• Sole copywriter for blog featuring industry news, corporate events, vendor spotlights, etc. to assist customers as well as website SEO.

Design + Production Manager | Residential Warranty Services, May 2018 - November 2019

• Began employment as a Graphic Designer and quickly moved to a management position within 3 months.

• Managed all marketing and design requests for over 150 clients by delegating creative projects and print orders to a team of 10 creatives.

• Established strong vendor relationships and sourced over 500,000 promotional items for events and clients alike.

• Coordinated all marketing and co-managed event operations for the company’s annual conference hosted in Las Vegas with over 500 attendees.