At the beginning of 2022, I took the lead on working with the outsourced agency that handled our organic social media accounts. It became apparent that with the content our executive team expected to be published on our social channels, it was not an effective solution to continue contracting out this work. I quickly devised a proposal and strategy to bring our social media in-house.

Within three weeks, we cut our contract and developed a social bank, updated templates, and a new process for social media utilizing Later and Asana to keep everything organized, track progress, and maintain all necessary approvals. Check out the live pages below:

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